Daily aluminium industry digest · Curated for Novelis
Novelis received the MMK Award of Excellence 2026 for a fully circular aluminium sheet produced from 100% end-of-life vehicle scrap, qualified for exterior automotive body panel applications.
READ FULL STORY ↗Aludium will expand its Aludium Eco product line in 2026 with a 'Closed Loop' sub-range using a high percentage of recycled aluminium to reduce carbon footprint and meet customer circular economy targets.
Aludium directly competing on recycled-content premium sheet mirrors Novelis's product positioning, raising competitive pressure in the European flat-rolled market for sustainability-driven customers.
An Eunomia report released ahead of COP30 found that global aluminium beverage can recycling rates have reached 75%, the highest of any packaging material and ahead of glass and PET.
A 75% global can recycling rate validates the closed-loop economics underlying Novelis's can body sheet business and its £90M Latchford recycling hub expansion, reinforcing the case for brand owners to sustain recycled-content commitments.
EU PPWR, which becomes fully mandatory in August 2026, and the operational phase of CBAM are jointly accelerating closed-loop recycled aluminium investment while making high-carbon primary aluminium imports more expensive for European buyers.
The simultaneous activation of PPWR recycled-content mandates and CBAM carbon pricing creates a structural policy tailwind for Novelis's high-recycled-content FRP products and penalises primary-aluminium-dependent competitors.